<aside> 📌 This is our public guidelines for marketing-team activity. We will update the information as necessary or at least each month.

</aside>

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#1 General guidelines for keyword research

◐ Make sure each keyword is relevant with the product or services from client

◐ Cluster the keyword into brand category - example: for flight product will be (a) brand, (b) airlines, (c) flight destination, (d) flight routes

◐ Then cluster the keyword on each group into (a) navigational, (b) informational, (c) transactional / commercial, (d) navigational product FAQ to prioritize all the keyword

◐ On informational keyword group, avoid decreasing keyword demand (from last 12 months at Google for specific language and country)

#2 General guideline for production (SEO x Writing)

◐ Each end of month, content lead need to make sure the keyword list is final for next month production (avoid keyword changes)